META Tags - What Are They?

META Tags are what you use to make the pages on your website more accessible to the search engines you are listed with. There are different types of META Tags, but the most popular types are META DESCRIPTION and META KEYWORDS. Here's how you formulate the proper META DESCRIPTION and META KEYWORDS to raise your status with search engines:

META KEYWORDS refers to the descriptive words you want linked to the content of your site. You want to use common descriptors and simple language when doing this. For example, if you have a website related to health & wellness products, you want to utilize commonly associated descriptors, such as: "healthy", "natural", "affordable", "family pricing", "innovative skin care" - you get the idea. The most important thing to make sure is that your META KEYWORDS are words that are interesting, attractive, common and above all, relevant. Do not repeat the same word more than three times, and it's more effective to leave commas out of the picture altogether.

META DESCRIPTION is the sum-up of what you want the description of your website to show up as. Take what you now know about META KEYWORDS and put together an attractive and sensible description. For example, a good META description for your health & wellness site might be: "Healthy home, natural products for your skin, body and wellness".

The title is the most important type of META Tag you will use. This is what will appear when people do a search engine check on your site. It is also what will influence them to either click onto your site or bypass it.

When you think META Tags, the most important question to ask yourself is this: what are the first few words that come to mind when you think of your site? These are the descriptors you want to include in your headings/tags so people will hit your site before they get to your competition.

There are other key elements to using META Tags, but the ones listed above are the most important. It may seem like a lot of work, but the more META Tags you can use, the faster your status will rise within search engines. Another important point to note is to get yourself linked up with as many search engines as possible. Be everywhere: saturate your market. This is the best way to make sure you're climbing the search engine ladders and getting the traffic to your website at an accelerated rate.

To Your Success,
Mark Baugh, http://ezinearticles.com