Saturday, November 7, 2009

10 Off-Page Tips for Search Engine Optimization

The problem that so many people today have and you may be one of them, is that they completely fail to comprehend the level of competition that they are up against online. Sure they have a good product or service that has passed the test marketing tests locally, but then they find that they can't give it away online.

But wait a minute! Aren't there millions, if not billions of potential customers and clients on the net? You bet there are but there's also some pretty heavy competition too. This means that unless you have some new patented invention that absolutely no one else has, you just might have hundreds of thousands of people that you have to beat out.

Friday, November 6, 2009

The Basics Of Video Search Engine Optimization

With more and more people gaining access to the internet and DSL, Video SEO, otherwise known as Video Search Engine Optimization or iVOD, is expanding at a fast rate. More and more websites are posting video content for people to view.

Search engines are going to treat your website like a website with no video. Metadata is what search engines find and collect. This is also the reason that Video SEO is still in its early years. Be sure to include inbound links, text and metadata to describe the video since this what search engines look for.

Wednesday, August 5, 2009

Warning - Before You Buy Backlinks

Not all backlinks are good links. There's seems to be this misdirected belief amongst marketers that "the more links the better". Although this is true to some extent, the fact remains that not all links are good links. Some back links will harm your site's Page Rank more than help it.

There's no doubt that buying backlinks is the easiest way to buy your way to the top. It's not cheap, but it can be an easy solution if you want to get a high Page Rank without spending hours building links manually. The danger is not just in buying links, but in getting carried away. We tend to get sucked into buying the most links for the cheapest prices. This is usually where things go wrong. Big time.