The problem that so many people today have and you may be one of them, is that they completely fail to comprehend the level of competition that they are up against online. Sure they have a good product or service that has passed the test marketing tests locally, but then they find that they can't give it away online.
But wait a minute! Aren't there millions, if not billions of potential customers and clients on the net? You bet there are but there's also some pretty heavy competition too. This means that unless you have some new patented invention that absolutely no one else has, you just might have hundreds of thousands of people that you have to beat out.
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Saturday, November 7, 2009
Friday, November 6, 2009
The Basics Of Video Search Engine Optimization
With more and more people gaining access to the internet and DSL, Video SEO, otherwise known as Video Search Engine Optimization or iVOD, is expanding at a fast rate. More and more websites are posting video content for people to view.
Search engines are going to treat your website like a website with no video. Metadata is what search engines find and collect. This is also the reason that Video SEO is still in its early years. Be sure to include inbound links, text and metadata to describe the video since this what search engines look for.
Search engines are going to treat your website like a website with no video. Metadata is what search engines find and collect. This is also the reason that Video SEO is still in its early years. Be sure to include inbound links, text and metadata to describe the video since this what search engines look for.
Wednesday, August 5, 2009
Warning - Before You Buy Backlinks
Not all backlinks are good links. There's seems to be this misdirected belief amongst marketers that "the more links the better". Although this is true to some extent, the fact remains that not all links are good links. Some back links will harm your site's Page Rank more than help it.
There's no doubt that buying backlinks is the easiest way to buy your way to the top. It's not cheap, but it can be an easy solution if you want to get a high Page Rank without spending hours building links manually. The danger is not just in buying links, but in getting carried away. We tend to get sucked into buying the most links for the cheapest prices. This is usually where things go wrong. Big time.
There's no doubt that buying backlinks is the easiest way to buy your way to the top. It's not cheap, but it can be an easy solution if you want to get a high Page Rank without spending hours building links manually. The danger is not just in buying links, but in getting carried away. We tend to get sucked into buying the most links for the cheapest prices. This is usually where things go wrong. Big time.
Monday, July 27, 2009
Effects of Link Building on Website Ranking
Many beginners or new webmaster who just join the internet marketing usually find it difficult to get traffic to their website and as the result they have to ask same questions again and again on different forums "How can I get traffic"? Getting traffic is the only main problem for every website. Traffic can be attracted from many sources but the most effective and best source of traffic is the search engine traffic.
Visitors coming from search engines are more targeted and also convert more than the normal visitors coming from different referrers. Now the question is how to get traffic from the search engines. If you want to get good traffic to your website through search engines then you must rank at good position in SERPS for your website keywords or key phrases. There are many ways to rank better in the search engines for your targeted words. The most effective and used widely is the link building method. Link building is considered the most effective way to rank higher for any keyword you want.
Link building doesn't mean to get links to your website from different forums or sites etc. It actually means that you must get good links from different sites pointing to your website otherwise the link building method won't show its full effect. If you are able to get some good quality backlinks to your website you will rank higher for those keywords in the search engines in no time the search engines will start sending you traffic immediately.
Now the question is "How to get links pointing to your website". This step can be a bit difficult as you have to find some good websites that are willing to link to your website. Another method of getting quality backlinks for your website is that you can submit your website to different web directories like DMOZ and Yahoo Directory. You can also make some useful posts in different forums related to your website and place your website link in the forum signature. Forum signatures will send you both direct and search engine traffic. Link exchange is another method which is the best method because your website link gets placed on a website similar to your niche which is loved by search engines. Other less effective methods for link building are like blog commenting, buying reviews from different websites and buying links.
All new and many old webmasters use this technique to get some good traffic to their website and start earning within few months of developing their site. So if you want to give your website a starting big boost then you should not go for other techniques to get traffic to your websites. Just start with link building technique and slowly grow your website. Once you get into internet marketing and you think you have learned a lot about getting traffic from other sources then go and start getting traffic from other techniques.
By Rober Ron
Visitors coming from search engines are more targeted and also convert more than the normal visitors coming from different referrers. Now the question is how to get traffic from the search engines. If you want to get good traffic to your website through search engines then you must rank at good position in SERPS for your website keywords or key phrases. There are many ways to rank better in the search engines for your targeted words. The most effective and used widely is the link building method. Link building is considered the most effective way to rank higher for any keyword you want.
Link building doesn't mean to get links to your website from different forums or sites etc. It actually means that you must get good links from different sites pointing to your website otherwise the link building method won't show its full effect. If you are able to get some good quality backlinks to your website you will rank higher for those keywords in the search engines in no time the search engines will start sending you traffic immediately.
Now the question is "How to get links pointing to your website". This step can be a bit difficult as you have to find some good websites that are willing to link to your website. Another method of getting quality backlinks for your website is that you can submit your website to different web directories like DMOZ and Yahoo Directory. You can also make some useful posts in different forums related to your website and place your website link in the forum signature. Forum signatures will send you both direct and search engine traffic. Link exchange is another method which is the best method because your website link gets placed on a website similar to your niche which is loved by search engines. Other less effective methods for link building are like blog commenting, buying reviews from different websites and buying links.
All new and many old webmasters use this technique to get some good traffic to their website and start earning within few months of developing their site. So if you want to give your website a starting big boost then you should not go for other techniques to get traffic to your websites. Just start with link building technique and slowly grow your website. Once you get into internet marketing and you think you have learned a lot about getting traffic from other sources then go and start getting traffic from other techniques.
By Rober Ron
Thursday, July 2, 2009
Search Engine Marketing Comes of Age
A professional search engine optimization (SEO) provides customized and well-targeted Internet marketing strategy, services and solutions. It should help to achieve top 10 ranking for chosen and targeted key phrases in premier search engines such as Google, Yahoo and MSN.
Search engine marketing (SEM) strategy helps in achieving maximum awareness of the website, products and services. It should get the targeted traffic to increase the sales on websites, and keep production costs low. It also creates brand loyalty.
A well-designed SEO process involves in-depth research for a high quality search engine. Writing and incorporating high quality keyword rich articles keeps the interest of the targeted audience. Defining and incorporating directory structure in the websites ensures that directories and file names hit top keywords. Optimize programming so that text content is more than html content and the web pages are visible in all types of browsers. The web site should be submitted to major search engines and directories. SEO solution provider should build up your link popularity through link exchanges of non-competing sites.
Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
There is a distinct difference between SEM and SEO, same as between "marketing" and "advertising". SEM determines optimization and execution method of advertising. It integrates various strategies to generate maximum traffic to your website. It starts by researching your business, audience analysis, establishing internal and external linking with complimentary websites. It also develops text, articles, news, newsletters and planning strategy to sell the site.
SEO makes changes to the HTML code of your web pages. It enriches the page contents with business specific keywords and keyword phrases, highlights the titles, places important keywords in hyperlinks for access by other search engines, alters description of anchors and actual text of your page. It gives visibility to your business by emphasizing quality and creating sale.
Search Engine ranking requires a constant investment of your time and energy. The website has to be built with patience and attention, constant updating of knowledge is required to keep up with fast changing technology. Search engines have their own formula for determination of site ranking, so watch for the industry trends and website statistics and make changes accordingly to stay on top. Search engine spiders can be slow to index new information in the maze of knowledge; it may take months to see a visible change. Website is a dynamic marketing tool requiring the labor of love and patience to build and business to reach its goals and deliver success.
Keyword Articles: http://www.keywordarticles.org
Search engine marketing (SEM) strategy helps in achieving maximum awareness of the website, products and services. It should get the targeted traffic to increase the sales on websites, and keep production costs low. It also creates brand loyalty.
A well-designed SEO process involves in-depth research for a high quality search engine. Writing and incorporating high quality keyword rich articles keeps the interest of the targeted audience. Defining and incorporating directory structure in the websites ensures that directories and file names hit top keywords. Optimize programming so that text content is more than html content and the web pages are visible in all types of browsers. The web site should be submitted to major search engines and directories. SEO solution provider should build up your link popularity through link exchanges of non-competing sites.
Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
There is a distinct difference between SEM and SEO, same as between "marketing" and "advertising". SEM determines optimization and execution method of advertising. It integrates various strategies to generate maximum traffic to your website. It starts by researching your business, audience analysis, establishing internal and external linking with complimentary websites. It also develops text, articles, news, newsletters and planning strategy to sell the site.
SEO makes changes to the HTML code of your web pages. It enriches the page contents with business specific keywords and keyword phrases, highlights the titles, places important keywords in hyperlinks for access by other search engines, alters description of anchors and actual text of your page. It gives visibility to your business by emphasizing quality and creating sale.
Search Engine ranking requires a constant investment of your time and energy. The website has to be built with patience and attention, constant updating of knowledge is required to keep up with fast changing technology. Search engines have their own formula for determination of site ranking, so watch for the industry trends and website statistics and make changes accordingly to stay on top. Search engine spiders can be slow to index new information in the maze of knowledge; it may take months to see a visible change. Website is a dynamic marketing tool requiring the labor of love and patience to build and business to reach its goals and deliver success.
Keyword Articles: http://www.keywordarticles.org
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