With more and more people gaining access to the internet and DSL, Video SEO, otherwise known as Video Search Engine Optimization or iVOD, is expanding at a fast rate. More and more websites are posting video content for people to view.
Search engines are going to treat your website like a website with no video. Metadata is what search engines find and collect. This is also the reason that Video SEO is still in its early years. Be sure to include inbound links, text and metadata to describe the video since this what search engines look for.
Showing posts with label Free Articles. Show all posts
Showing posts with label Free Articles. Show all posts
Friday, November 6, 2009
Wednesday, August 5, 2009
Warning - Before You Buy Backlinks
Not all backlinks are good links. There's seems to be this misdirected belief amongst marketers that "the more links the better". Although this is true to some extent, the fact remains that not all links are good links. Some back links will harm your site's Page Rank more than help it.
There's no doubt that buying backlinks is the easiest way to buy your way to the top. It's not cheap, but it can be an easy solution if you want to get a high Page Rank without spending hours building links manually. The danger is not just in buying links, but in getting carried away. We tend to get sucked into buying the most links for the cheapest prices. This is usually where things go wrong. Big time.
There's no doubt that buying backlinks is the easiest way to buy your way to the top. It's not cheap, but it can be an easy solution if you want to get a high Page Rank without spending hours building links manually. The danger is not just in buying links, but in getting carried away. We tend to get sucked into buying the most links for the cheapest prices. This is usually where things go wrong. Big time.
Monday, July 27, 2009
Effects of Link Building on Website Ranking
Many beginners or new webmaster who just join the internet marketing usually find it difficult to get traffic to their website and as the result they have to ask same questions again and again on different forums "How can I get traffic"? Getting traffic is the only main problem for every website. Traffic can be attracted from many sources but the most effective and best source of traffic is the search engine traffic.
Visitors coming from search engines are more targeted and also convert more than the normal visitors coming from different referrers. Now the question is how to get traffic from the search engines. If you want to get good traffic to your website through search engines then you must rank at good position in SERPS for your website keywords or key phrases. There are many ways to rank better in the search engines for your targeted words. The most effective and used widely is the link building method. Link building is considered the most effective way to rank higher for any keyword you want.
Link building doesn't mean to get links to your website from different forums or sites etc. It actually means that you must get good links from different sites pointing to your website otherwise the link building method won't show its full effect. If you are able to get some good quality backlinks to your website you will rank higher for those keywords in the search engines in no time the search engines will start sending you traffic immediately.
Now the question is "How to get links pointing to your website". This step can be a bit difficult as you have to find some good websites that are willing to link to your website. Another method of getting quality backlinks for your website is that you can submit your website to different web directories like DMOZ and Yahoo Directory. You can also make some useful posts in different forums related to your website and place your website link in the forum signature. Forum signatures will send you both direct and search engine traffic. Link exchange is another method which is the best method because your website link gets placed on a website similar to your niche which is loved by search engines. Other less effective methods for link building are like blog commenting, buying reviews from different websites and buying links.
All new and many old webmasters use this technique to get some good traffic to their website and start earning within few months of developing their site. So if you want to give your website a starting big boost then you should not go for other techniques to get traffic to your websites. Just start with link building technique and slowly grow your website. Once you get into internet marketing and you think you have learned a lot about getting traffic from other sources then go and start getting traffic from other techniques.
By Rober Ron
Visitors coming from search engines are more targeted and also convert more than the normal visitors coming from different referrers. Now the question is how to get traffic from the search engines. If you want to get good traffic to your website through search engines then you must rank at good position in SERPS for your website keywords or key phrases. There are many ways to rank better in the search engines for your targeted words. The most effective and used widely is the link building method. Link building is considered the most effective way to rank higher for any keyword you want.
Link building doesn't mean to get links to your website from different forums or sites etc. It actually means that you must get good links from different sites pointing to your website otherwise the link building method won't show its full effect. If you are able to get some good quality backlinks to your website you will rank higher for those keywords in the search engines in no time the search engines will start sending you traffic immediately.
Now the question is "How to get links pointing to your website". This step can be a bit difficult as you have to find some good websites that are willing to link to your website. Another method of getting quality backlinks for your website is that you can submit your website to different web directories like DMOZ and Yahoo Directory. You can also make some useful posts in different forums related to your website and place your website link in the forum signature. Forum signatures will send you both direct and search engine traffic. Link exchange is another method which is the best method because your website link gets placed on a website similar to your niche which is loved by search engines. Other less effective methods for link building are like blog commenting, buying reviews from different websites and buying links.
All new and many old webmasters use this technique to get some good traffic to their website and start earning within few months of developing their site. So if you want to give your website a starting big boost then you should not go for other techniques to get traffic to your websites. Just start with link building technique and slowly grow your website. Once you get into internet marketing and you think you have learned a lot about getting traffic from other sources then go and start getting traffic from other techniques.
By Rober Ron
Tuesday, July 14, 2009
3 Simple Tips to Prevent Pimples at Home
Pimples and acne are very common skin problems that are bothering teenagers and adults alike. There are varied causes to this skin problem, and some are more controllable than others. In this article, I am going to show you three tips, all of which can be followed at home, to help you prevent pimples or reduce your symptoms. Of course, if your problem is more serious, you should follow the right treatment given by a dermatologist. Having said that, these simple steps can aid in your acne cure process.
Tip 1. Regularly Change Your Pillow Case And Towels
Why should you do that? You may already know that bacteria in the skin is a major cause to your zit problem, and pillow cases and towels are in fact a breeding ground for bacteria! Plus, the oils from your skin and hair will accumulate on these places, which will quickly and easily trigger further outbreaks of pimples and acne. You should aim to change and clean your towels daily. If you can not afford to do the same for your pillow case, you should at least do it periodically and always remember to expose it to sunshine as much as possible. Chinese people love to do that, as they believe the sunshine is capable of killing many types of the bacteria.
Tip 2. Try Different Makeup And Cleansers
Excessive oil is also a major reason for you to suffer pimples. Do you know that many types of color makeups, particularly foundations, are oil based? The same is true with many of the moisturizers and cleansers. These products may promise to make your skin look great, but any oil based cosmetics are not suitable for people who are prone to get pimples and acne. The oily components will only serve to clog your pores and make your condition even worse. So, next time you do your cosmetic shopping, always remember to check out the oil level of your interested products.
3. Get On A Balanced Diet
Scientific and dermatological researches have proved that one of the major causes for continued severe acne and poor skin conditions is poor diet. This is not hard to understand, as the problem with your skin has to do with something inside your body. The suggestions from the dermatologists are to stay away from junk food and maintain a balanced diet. Sufficient vitamins are essential to prevent pimples, and Omega 3 is highly recommended for its skin conditioning effect amongst its many other health benefits such as blood pressure reduction and a better sense of well being.
These are just a few things you can start doing right now to help you prevent pimples or reduce your existing symptoms. The last tip is especially powerful as it deals with the root cause of your acne problem rather than just touching the surface.
If you have already spent hundreds on acne medications and skincare, you might be interested in a completely holistic approach that is far cheaper, natural and can be done from home. Click here to find out one of the best teenager and adult acne treatment that will cure your acne for good.
Article Source: By Nikki_Davila
Tip 1. Regularly Change Your Pillow Case And Towels
Why should you do that? You may already know that bacteria in the skin is a major cause to your zit problem, and pillow cases and towels are in fact a breeding ground for bacteria! Plus, the oils from your skin and hair will accumulate on these places, which will quickly and easily trigger further outbreaks of pimples and acne. You should aim to change and clean your towels daily. If you can not afford to do the same for your pillow case, you should at least do it periodically and always remember to expose it to sunshine as much as possible. Chinese people love to do that, as they believe the sunshine is capable of killing many types of the bacteria.
Tip 2. Try Different Makeup And Cleansers
Excessive oil is also a major reason for you to suffer pimples. Do you know that many types of color makeups, particularly foundations, are oil based? The same is true with many of the moisturizers and cleansers. These products may promise to make your skin look great, but any oil based cosmetics are not suitable for people who are prone to get pimples and acne. The oily components will only serve to clog your pores and make your condition even worse. So, next time you do your cosmetic shopping, always remember to check out the oil level of your interested products.
3. Get On A Balanced Diet
Scientific and dermatological researches have proved that one of the major causes for continued severe acne and poor skin conditions is poor diet. This is not hard to understand, as the problem with your skin has to do with something inside your body. The suggestions from the dermatologists are to stay away from junk food and maintain a balanced diet. Sufficient vitamins are essential to prevent pimples, and Omega 3 is highly recommended for its skin conditioning effect amongst its many other health benefits such as blood pressure reduction and a better sense of well being.
These are just a few things you can start doing right now to help you prevent pimples or reduce your existing symptoms. The last tip is especially powerful as it deals with the root cause of your acne problem rather than just touching the surface.
If you have already spent hundreds on acne medications and skincare, you might be interested in a completely holistic approach that is far cheaper, natural and can be done from home. Click here to find out one of the best teenager and adult acne treatment that will cure your acne for good.
Article Source: By Nikki_Davila
Sunday, July 12, 2009
Mesothelioma Attorney
Mesothelioma is a form of cancer usually occurring due to prolonged exposure to asbestos. Workers of companies, which indulge in processing of asbestos, are the ones who are mostly affected. The malaise typically affects the abdomen, chest or heart cavities. Many countries have totally banned the use of asbestos. But the problem with mesothelioma is that the disease affects only long years after a person gets into contact with asbestos. This makes the process of acquiring compensation from the employer a tricky business. That is why you need a mesothelioma attorney to represent your case.
Anyone who has contracted cancer at workplace has the right for compensation, as per the federal laws. But meticulous processing of the case is required to make your employer pay for what he did to you. In many cases, results come only after prolonged court battles and that also, without any appreciable results.
A qualified and licensed mesothelioma attorney, who is legally appointed by you as your representative, should be experienced enough to bring you good results. He should have a sympathetic attitude towards his clients, as he is dealing with devastated persons and families. The attorney should be able to gain the trust and respect of clients.
Hundreds of attorneys exist, but always take the services of someone who specialises in mesothelioma compensation. Have a sincere talk with the attorney and assess how far he has been successful in winning past cases. He also should have the infrastructure and staff to handle the legal procedures involved quickly.
http://www.leenos.org
Article Source: By Sheeba_Benjamin_Benju
Anyone who has contracted cancer at workplace has the right for compensation, as per the federal laws. But meticulous processing of the case is required to make your employer pay for what he did to you. In many cases, results come only after prolonged court battles and that also, without any appreciable results.
A qualified and licensed mesothelioma attorney, who is legally appointed by you as your representative, should be experienced enough to bring you good results. He should have a sympathetic attitude towards his clients, as he is dealing with devastated persons and families. The attorney should be able to gain the trust and respect of clients.
Hundreds of attorneys exist, but always take the services of someone who specialises in mesothelioma compensation. Have a sincere talk with the attorney and assess how far he has been successful in winning past cases. He also should have the infrastructure and staff to handle the legal procedures involved quickly.
http://www.leenos.org
Article Source: By Sheeba_Benjamin_Benju
Wednesday, July 8, 2009
Structured Settlements and How They Can Benefit You
Structured settlement is a compensation paid to the victim for the losses he has faced. The payment is made over predetermined length of period in installments. In the year 1982, a law was passed in United States to assist the process of payment of financial settlements for mutual benefits of the parties. Here it was seen that victim gets the guaranteed protection of injuries.
These days the civil courts grant the permission for structured settlement when they see that in future necessity to get the cash payment can arise in the future. Here are some of the benefits of all parties involved:
Claimant
* They have less risk of managing their finances
* On regular basis they have some money in their hand
* They are Federal Income Tax Free
* The claimant benefits more if the insurance policy limit is low
Defendant
* Administrative and legal expenses decreases
* To certain extent helps to link gap between offer and demand
PLAINTIFF ATTORNEY
* Completely waives of investment management liability
* Executes professional responsibility to obtain best settlement
* Offers chance to structure fees
DEFENSE ATTORNEY
* Resolves case without a long trial
* Can break a negotiation deadlock
* Avoids problem for disappointment to pursue reasonable settlement
THE COURT
* Reduces docket accumulation
* Eradicate compulsion to manage fund management
In structured settlement defendant and claimant both are benefited. For more information, about Structured Settlement Works on Mutual Benefit, it is wiser to consult a structured settlement advisor now.
Prosperity Partners as structured settlement advisors and buyers engaged in purchase of structured annuities. You can sell your structured settlement, sell lottery winnings, sell structured annuity settlements.
Article Source: By Fiona_Brown
These days the civil courts grant the permission for structured settlement when they see that in future necessity to get the cash payment can arise in the future. Here are some of the benefits of all parties involved:
Claimant
* They have less risk of managing their finances
* On regular basis they have some money in their hand
* They are Federal Income Tax Free
* The claimant benefits more if the insurance policy limit is low
Defendant
* Administrative and legal expenses decreases
* To certain extent helps to link gap between offer and demand
PLAINTIFF ATTORNEY
* Completely waives of investment management liability
* Executes professional responsibility to obtain best settlement
* Offers chance to structure fees
DEFENSE ATTORNEY
* Resolves case without a long trial
* Can break a negotiation deadlock
* Avoids problem for disappointment to pursue reasonable settlement
THE COURT
* Reduces docket accumulation
* Eradicate compulsion to manage fund management
In structured settlement defendant and claimant both are benefited. For more information, about Structured Settlement Works on Mutual Benefit, it is wiser to consult a structured settlement advisor now.
Prosperity Partners as structured settlement advisors and buyers engaged in purchase of structured annuities. You can sell your structured settlement, sell lottery winnings, sell structured annuity settlements.
Article Source: By Fiona_Brown
Thursday, July 2, 2009
Search Engine Marketing Comes of Age
A professional search engine optimization (SEO) provides customized and well-targeted Internet marketing strategy, services and solutions. It should help to achieve top 10 ranking for chosen and targeted key phrases in premier search engines such as Google, Yahoo and MSN.
Search engine marketing (SEM) strategy helps in achieving maximum awareness of the website, products and services. It should get the targeted traffic to increase the sales on websites, and keep production costs low. It also creates brand loyalty.
A well-designed SEO process involves in-depth research for a high quality search engine. Writing and incorporating high quality keyword rich articles keeps the interest of the targeted audience. Defining and incorporating directory structure in the websites ensures that directories and file names hit top keywords. Optimize programming so that text content is more than html content and the web pages are visible in all types of browsers. The web site should be submitted to major search engines and directories. SEO solution provider should build up your link popularity through link exchanges of non-competing sites.
Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
There is a distinct difference between SEM and SEO, same as between "marketing" and "advertising". SEM determines optimization and execution method of advertising. It integrates various strategies to generate maximum traffic to your website. It starts by researching your business, audience analysis, establishing internal and external linking with complimentary websites. It also develops text, articles, news, newsletters and planning strategy to sell the site.
SEO makes changes to the HTML code of your web pages. It enriches the page contents with business specific keywords and keyword phrases, highlights the titles, places important keywords in hyperlinks for access by other search engines, alters description of anchors and actual text of your page. It gives visibility to your business by emphasizing quality and creating sale.
Search Engine ranking requires a constant investment of your time and energy. The website has to be built with patience and attention, constant updating of knowledge is required to keep up with fast changing technology. Search engines have their own formula for determination of site ranking, so watch for the industry trends and website statistics and make changes accordingly to stay on top. Search engine spiders can be slow to index new information in the maze of knowledge; it may take months to see a visible change. Website is a dynamic marketing tool requiring the labor of love and patience to build and business to reach its goals and deliver success.
Keyword Articles: http://www.keywordarticles.org
Search engine marketing (SEM) strategy helps in achieving maximum awareness of the website, products and services. It should get the targeted traffic to increase the sales on websites, and keep production costs low. It also creates brand loyalty.
A well-designed SEO process involves in-depth research for a high quality search engine. Writing and incorporating high quality keyword rich articles keeps the interest of the targeted audience. Defining and incorporating directory structure in the websites ensures that directories and file names hit top keywords. Optimize programming so that text content is more than html content and the web pages are visible in all types of browsers. The web site should be submitted to major search engines and directories. SEO solution provider should build up your link popularity through link exchanges of non-competing sites.
Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
There is a distinct difference between SEM and SEO, same as between "marketing" and "advertising". SEM determines optimization and execution method of advertising. It integrates various strategies to generate maximum traffic to your website. It starts by researching your business, audience analysis, establishing internal and external linking with complimentary websites. It also develops text, articles, news, newsletters and planning strategy to sell the site.
SEO makes changes to the HTML code of your web pages. It enriches the page contents with business specific keywords and keyword phrases, highlights the titles, places important keywords in hyperlinks for access by other search engines, alters description of anchors and actual text of your page. It gives visibility to your business by emphasizing quality and creating sale.
Search Engine ranking requires a constant investment of your time and energy. The website has to be built with patience and attention, constant updating of knowledge is required to keep up with fast changing technology. Search engines have their own formula for determination of site ranking, so watch for the industry trends and website statistics and make changes accordingly to stay on top. Search engine spiders can be slow to index new information in the maze of knowledge; it may take months to see a visible change. Website is a dynamic marketing tool requiring the labor of love and patience to build and business to reach its goals and deliver success.
Keyword Articles: http://www.keywordarticles.org
Wednesday, July 1, 2009
3 Simple Tricks to Explode your Ebook Sales
You've created your ebook. You've started marketing it - so how do we take it to the next level?
Two words. Affiliate. Marketing.
Instead of just you selling it, why not have have many? Yes, you'll have to give up some profit per sale, but you'll be making more, extra, sales to compensate for it.
It is no secret that if you have your own product or service you can explode your profits exponentially by having your own successful affiliate program. The problem lies in the fact that people just don't have their program set up in the right way resulting in a poor amount of traffic and therefore sales from their affiliates.
In this article I am going to outline some tricks and strategies that anyone with their own affiliate program should use.
Encourage People To Sign Up
Here's where most people go wrong. They set up an affiliate program and have a links that says "click here to sign up" and then that's it. You need to sell your affiliate program. Have a mini sales letter that explains the benefit of people signing up. Tell them their commissions and how they can earn a living without ever having to create a product or have a web site just by promoting your products. Stand out from the crowd.
Provide Affiliates With Marketing Materials
Here's another big one. Site owners get people to sign up their affiliate program and then just leave them to it. It's like they're saying "thanks for signing up, now go and make me some cash". That's ridiculous. You need to do all the hard work for your affiliates if you want to start earning the big bucks.
Provide your affiliate with email promotions, articles, press releases, pay per click ads,banner adverts and whatever else you can create that will enable people to promote your site to the masses with as little work as possible. remeber you are doing the work once, but the results will be used by many.
Here's the thing. You could write an article and submit it to article directories all over the internet and do very well for yourself. However if you just had one hundred affiliates blasting that article all over the net you've just multiplied your marketing power by one hundred. This is the key to making massive amounts online.
If you can't write articles etc yourself hire someone to do so from www.elance.com but do provide your affiliates with marketing materials or your just setting yourself up for having a very mediocre internet business
Have An Affiliate Only Newsletter
Here's a real cracker. Have an email list of only your affiliates. Each week send out a mini blueprint on how they can market your products an earn a commission. Inform them of new products you've just launched or new marketing materials you've just added to your affiliates area.
Another great method you can use with this is have a weekly competition. Each week your affiliate who earns the most get's an extra one hundred dollars or whatever you can afford. Mention the winner in each weeks newsletter and say things like "who thinks they can overtake Joe Bloggs as being my top affiliate? Come on guys I know I've got some great marketeers signed up as my affiliates prove it and I'll mention you in next weeks newsletter".
This is great. Psychologically you are motivating your affiliates to promote your products like crazy to get recognition as being your "top gun". Often ego trips are just as motivating as money. Just look at the companies who use this recognition for proof this works. How many "Employee of the Month" schemes do you
think are being run now across the country - and why do companies bother with them if they don't work?
Motivate Your Affiliates And Explode Your Profits
The methods in this weeks article outline what you need to do to in order to overcome the three barriers of starting an affiliate program.
You need to:
Persuade people to sign up
Make it easy for them to market
Motivate them to market fast and market hard.
Do this and you'll be able to create a hugely successful affiliate program and you'll sell a truckload of your products without any real hard work or any costs.
I assure you that if you just put one or two of these simple to implement strategies into place you will see a marked improvement on both your affiliate sign ups, and your affiliates actively marketing your products. Just give it a go!
Article Source: http://www.ArticleStreet.com/
Two words. Affiliate. Marketing.
Instead of just you selling it, why not have have many? Yes, you'll have to give up some profit per sale, but you'll be making more, extra, sales to compensate for it.
It is no secret that if you have your own product or service you can explode your profits exponentially by having your own successful affiliate program. The problem lies in the fact that people just don't have their program set up in the right way resulting in a poor amount of traffic and therefore sales from their affiliates.
In this article I am going to outline some tricks and strategies that anyone with their own affiliate program should use.
Encourage People To Sign Up
Here's where most people go wrong. They set up an affiliate program and have a links that says "click here to sign up" and then that's it. You need to sell your affiliate program. Have a mini sales letter that explains the benefit of people signing up. Tell them their commissions and how they can earn a living without ever having to create a product or have a web site just by promoting your products. Stand out from the crowd.
Provide Affiliates With Marketing Materials
Here's another big one. Site owners get people to sign up their affiliate program and then just leave them to it. It's like they're saying "thanks for signing up, now go and make me some cash". That's ridiculous. You need to do all the hard work for your affiliates if you want to start earning the big bucks.
Provide your affiliate with email promotions, articles, press releases, pay per click ads,banner adverts and whatever else you can create that will enable people to promote your site to the masses with as little work as possible. remeber you are doing the work once, but the results will be used by many.
Here's the thing. You could write an article and submit it to article directories all over the internet and do very well for yourself. However if you just had one hundred affiliates blasting that article all over the net you've just multiplied your marketing power by one hundred. This is the key to making massive amounts online.
If you can't write articles etc yourself hire someone to do so from www.elance.com but do provide your affiliates with marketing materials or your just setting yourself up for having a very mediocre internet business
Have An Affiliate Only Newsletter
Here's a real cracker. Have an email list of only your affiliates. Each week send out a mini blueprint on how they can market your products an earn a commission. Inform them of new products you've just launched or new marketing materials you've just added to your affiliates area.
Another great method you can use with this is have a weekly competition. Each week your affiliate who earns the most get's an extra one hundred dollars or whatever you can afford. Mention the winner in each weeks newsletter and say things like "who thinks they can overtake Joe Bloggs as being my top affiliate? Come on guys I know I've got some great marketeers signed up as my affiliates prove it and I'll mention you in next weeks newsletter".
This is great. Psychologically you are motivating your affiliates to promote your products like crazy to get recognition as being your "top gun". Often ego trips are just as motivating as money. Just look at the companies who use this recognition for proof this works. How many "Employee of the Month" schemes do you
think are being run now across the country - and why do companies bother with them if they don't work?
Motivate Your Affiliates And Explode Your Profits
The methods in this weeks article outline what you need to do to in order to overcome the three barriers of starting an affiliate program.
You need to:
Persuade people to sign up
Make it easy for them to market
Motivate them to market fast and market hard.
Do this and you'll be able to create a hugely successful affiliate program and you'll sell a truckload of your products without any real hard work or any costs.
I assure you that if you just put one or two of these simple to implement strategies into place you will see a marked improvement on both your affiliate sign ups, and your affiliates actively marketing your products. Just give it a go!
Article Source: http://www.ArticleStreet.com/
Monday, June 29, 2009
Clear, Simple Easy Search Engine Optimization (SEO) Meta Tags
This is the kind of technical stuff that can drive you crazy. In the Navy, we had to learn our aircraft systems inside and out. Imagine, in an aircraft like the E-2C Hawkeye, how complex that is! There were at least 7 main systems and then subsystems. Tons of technical jargon, crazy diagrams, and wires going everywhere. How do you even know what is important to know?
The same rings true with search engine optimization. It seems like there is so much to know, and you really don't know where to begin. You certainly may feel overwhelmed by the technical jargon of SEO (search engine optimization). Let's get started:
- The appropriate steps for meta tags
Getting optimized for search engine traffic is a process. There is no one single thing to do that suddenly turns on masses of targeted traffic or skyrockets you to the top of the search engine results. Completing your meta tags is just one of the things you should be doing for your search engine optimization efforts.
- Meta tags won't guarantee your way to top ranking in search engines.
What they do is provide a search engine spider (the digital robot reader) a way to have a good idea what they will find when they go to your web page. The meta tags also have fields to prevent your web page from being indexed. This can be useful as well.
Meta tags appear just after your (HEAD) tag on your page and then end with the closing (/Head) tag. This is all at the top of your HTML document. You can't break anything by changing the meta tags, just affect what search engines and people will get when they receive search engine traffic.
So the most important is the title tag
(title) Your Title | What's it About (/title)
That's it, tell your reader what it is all about. Use a key word phrase in your title. Make it relevant to your page content. Use of a significant keyword phrase tells the search engine what it is about, and is the first factor in deciding where to place your page in the searches.
Next is the meta tag description
(Meta name="description" content="a short description of the content of your page")
This short description is what you see in the search engine results under the title. It needs to be less than 160 words, and very relevant to your page content. It should contain at least one keyword phrase, two if possible (and it makes sense to the reader).
Do not leave your meta tag description empty. If you do, the search engine will pull random text from your web page to fill it in, and it may look totally irrelevant.
The final one I am going to discuss is the meta tag keyword
(Meta name="keywords" content="keyword phrase 1, keyword phrase 2, keyword phrase 3?)
There is a lot of debate as to whether this tag matters at all. The reality is, that the search engine crawler is primarily going to determine your content by the keywords used in the actual text found between the body tags ((body)(/body)).
This tag just reinforces what is found in the content. So put keyword phrases you focused on in your content within this tag. Don't waste your time filling it up with tons of keywords, especially if they aren't even used in your content. Nothing in this will improve your ranking. It just reinforces what is found.
OK, I lied, here is one more, the Meta Robots tag
(Meta name="robots" content="noindex")
This is how you tell the search index whether or not to index your page. By putting "noindex" in the field, you tell the search engines not to list your page. It does not stop a search engine from looking at your page. They will still look.
Leave this tag out if you want to be indexed.
Like in my many aircraft systems in tactical combat aircraft, there are many more little things in a meta tag. Honestly, they don't really matter much.
Don't get hung up or go haywire if you look at one web page and see tons of meta tags. Then you look at another web page source code and see different ones. There are still people that think this tons of meta data is making everything better for them. It isn't. So don't worry about it!
Article Source: http://EzineArticles.com/?expert=Wayne_Sharer
The same rings true with search engine optimization. It seems like there is so much to know, and you really don't know where to begin. You certainly may feel overwhelmed by the technical jargon of SEO (search engine optimization). Let's get started:
- The appropriate steps for meta tags
Getting optimized for search engine traffic is a process. There is no one single thing to do that suddenly turns on masses of targeted traffic or skyrockets you to the top of the search engine results. Completing your meta tags is just one of the things you should be doing for your search engine optimization efforts.
- Meta tags won't guarantee your way to top ranking in search engines.
What they do is provide a search engine spider (the digital robot reader) a way to have a good idea what they will find when they go to your web page. The meta tags also have fields to prevent your web page from being indexed. This can be useful as well.
Meta tags appear just after your (HEAD) tag on your page and then end with the closing (/Head) tag. This is all at the top of your HTML document. You can't break anything by changing the meta tags, just affect what search engines and people will get when they receive search engine traffic.
So the most important is the title tag
(title) Your Title | What's it About (/title)
That's it, tell your reader what it is all about. Use a key word phrase in your title. Make it relevant to your page content. Use of a significant keyword phrase tells the search engine what it is about, and is the first factor in deciding where to place your page in the searches.
Next is the meta tag description
(Meta name="description" content="a short description of the content of your page")
This short description is what you see in the search engine results under the title. It needs to be less than 160 words, and very relevant to your page content. It should contain at least one keyword phrase, two if possible (and it makes sense to the reader).
Do not leave your meta tag description empty. If you do, the search engine will pull random text from your web page to fill it in, and it may look totally irrelevant.
The final one I am going to discuss is the meta tag keyword
(Meta name="keywords" content="keyword phrase 1, keyword phrase 2, keyword phrase 3?)
There is a lot of debate as to whether this tag matters at all. The reality is, that the search engine crawler is primarily going to determine your content by the keywords used in the actual text found between the body tags ((body)(/body)).
This tag just reinforces what is found in the content. So put keyword phrases you focused on in your content within this tag. Don't waste your time filling it up with tons of keywords, especially if they aren't even used in your content. Nothing in this will improve your ranking. It just reinforces what is found.
OK, I lied, here is one more, the Meta Robots tag
(Meta name="robots" content="noindex")
This is how you tell the search index whether or not to index your page. By putting "noindex" in the field, you tell the search engines not to list your page. It does not stop a search engine from looking at your page. They will still look.
Leave this tag out if you want to be indexed.
Like in my many aircraft systems in tactical combat aircraft, there are many more little things in a meta tag. Honestly, they don't really matter much.
Don't get hung up or go haywire if you look at one web page and see tons of meta tags. Then you look at another web page source code and see different ones. There are still people that think this tons of meta data is making everything better for them. It isn't. So don't worry about it!
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